Fashion Trends and Boutiques save Department Store Sector

Photo Credit : bit.ly/16z9vsY

Photo Credit : bit.ly/16z9vsY

Japan is not just known as the Land of the Rising Sun but is also considered the technological capital of the world. To many, Japan is also the epitome of culture, tradition, heritage, customs and art. However, very few know Japan for its fashion industry. The fashion in Japan is taken very seriously as the people of Japan are extremely fashion conscious. Almost everyone on the streets of Japan is well dressed and always keeps up with the trends.

Photo Credit : bit.ly/16zawRH

Photo Credit : bit.ly/16zawRH

The fashion industry of Japan does not ape the West but are deeply influenced by trends that are current in the fashion capitals of the world, namely, Paris, New York and Milan. There are many people around the world who still think that Japanese fashion is all about Kimonos, but they are thoroughly mistaken. Japanese fashion trends is extremely ‘modern’ and very ‘high street’. The department stores in Japan, this year, showed a stable growth concerning economy. The department store sector has shown a rise and that is mostly due to the fashion boutiques in the department stores.

Photo Credit : bit.ly/5MnrEf

Photo Credit : bit.ly/5MnrEf

As the people of Japan are fond of shopping, the department store sector in Japan will continue to rise. This rise or economic growth has benefitted the fashion industry of Japan tremendously. Annual sales, in the industry of department stores, have improved in sixteen years for the first time. With the escalation of internet shopping, the department store industry was in danger but it all seems pretty stable now. As internet shopping poses as huge competition to the department stores, it can be seen that loyal customers still opt to visit department stores rather than shopping over the internet.

Photo Credit : bit.ly/1f4qeWW

Photo Credit : bit.ly/1f4qeWW

While exploring Japanese fashion trends in style, it has been noticed that various major department stores are faring well in the Japanese department store sector. Fashion in Japan has always been important but it seemed to be in trouble sometime during last year. However, since that has healthily recovered, we can hope to see further rise in the department store sector. This was going to happen as shopping and fashion; both are an integral part of Japanese lifestyle. It should also be seen that the tourists in Japan, are also responsible for this rise because many of them consider Japan a hot spot when it comes to shopping. The year 2013 has so far been great for the department store sector and as we turn to the last quarter of the year, we can only hope for it to get better.

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